Our Story
RAAHI LIVING
Raahi means traveller in Hindi. Each and every piece in our collection has been inspired by travels to India. Raahi Living is a seasonless, slow fashion and lifestyle brand that honours India's rich heritage and culture. All of our products are ethically made in small batches by local artisans, celebrating the ancient art of hand block printing.
Celebrating Hand Block Printing
Rooted in the intricate jarokhas of Rajasthani architecture, the vibrant frescoes of Jaipur, and the captivating colours that define Indian culture, Raahi Living was brought to life. Our designs reflect the elaborate shapes and patterns that grace the streets of Jaipur and echo the essence of India, crafted through the art of hand block printing. This time-honored technique forms the foundation of our collection, an age-old tradition spanning 500 years, where skilled artisans carefully transfer patterns onto fabric using meticulously hand-carved wooden blocks. Each piece bears the mark of human touch, with the inherent beauty found in the subtle imperfections that make it truly unique.
Partnering with Artisans and Fair Trade
To bring these creations to life, we forge close partnerships with local artisans in small family-run or independent block printing houses and manufacturers in Jaipur, India. Our artisans are not just paid fair wages; their well-being is a top priority. By working with them, we help provide them with comprehensive insurance, transportation services, and nutritious meals. Upholding strict ethical work practices, we value both them and their skills, and ensure they are taken care of in every aspect. This fosters a supportive and respectful environment, where every Raahi product reflects ethical sourcing and supports sustainable livelihoods.
Sustainable Consciousness
We are passionate about inspiring the global community to practice conscious consumerism. Our collection is crafted in small batches, using only locally sourced materials. With no sales, seasons, or surplus, each Raahi piece is designed for versatility and longevity, encouraging multiple uses and the passing down through generations. We are committed to using only natural fibres and sustainable materials, avoiding the pitfalls of a disposable culture. By embracing sustainability, we make a positive impact on the environment and foster a responsible fashion ethos.
Unveiling Stories
Every Raahi creation is a narrative, woven with the threads of travel, wonder, and global inspiration. From meticulously patterned clothing to finely crafted home furnishings, each piece seamlessly merges the allure of artistry and sophistication into your daily existence. When you embrace Raahi Living, you invite the very essence of Indian design and craftsmanship to grace your surroundings, adorning yourself and your home with a touch of timeless beauty.
OUR FOUNDER
Meet Anika Varma Pannu, the founder of Raahi Living—a culmination of her cultural experiences and lifelong passion for creativity. Born and raised in Glasgow, UK, with deep roots in India, Anika's summers spent with family nurtured her connection to her heritage and artistic aspirations.
It was during a serendipitous encounter in Jaipur that the idea for Raahi Living took shape, as she immersed herself in the world of textiles, drawing inspiration from her family's lineage in the design and textile industry. This led to the birth of Raahi Living— which has been a lifetime in the making.
Anika's upbringing in Scotland, summers in India, and having lived in New York City, San Francisco, and Amsterdam have shaped her worldview. Her travels have added depth and vibrancy to her creative vision. From a young age, Anika expressed her artistic inclinations through sketching and collecting treasures in scrapbooks, captivated by patterns and colour.
Today, Anika shares her creative vision with you through Raahi Living. Join her on this journey, embrace your inner raahi (traveller), and discover the wonders that await.
RAAHI LIVING
Embark on a voyage of conscious living and embrace the artistry and sustainability embodied by Raahi Living. With our romantic yet bold designs, and our unwavering commitment to fair trade, we invite you to be part of our narrative, celebrating the beauty of Indian design and craftsmanship.
Welcome to Raahi Living, where beautiful things meets sustainability, and every piece tells a tale of timeless artisanship.
